On the 30th October Jay Sankey will be releasing The Gimmicks Lab project. I am a sucker for a new Sankey release, and can’t wait to see what Jay has planned. You can read a little of his philosophy and thinking behind this on his blog post. But the real reason to link to this was to get you to watch this video, Beginning with the Ordinary. Something I have been thinking a lot about lately. How you can use ordinary everyday objects to segue into the magic, rather than doing what is obviously a staged performance. Obviously there is a time and place for both, but if like me you do a lot of your performing in casual situations for friends, then this is something you really need to consider.